Within Screen-it you will have the opportunity to screen the films you curate to an online audience.
Evaluation is a key component of any project. Taking the time to plan your evaluation approach means you can easily look back at things that worked and things that you might need to change or adapt in the future. Evaluate-it will provide a comprehensive guide of how to monitor and evaluate your film programme or event, giving example feedback forms for audiences, funders, partners and stakeholders, and also reporting templates.
This section is where you enact and check through all the necessary logistical steps needed to bring your event to life. It contains a number of check lists and planning sheets for you to complete in order to ensure your event runs smoothly and successfully.
Identifying your target audience or audiences and ensuring your message is effectively communicated to them is key to the success of any event. Market-it will help you to identify your audience and analyse and create a marketing strategy for reaching them. This will include developing marketing assets and promotional materials, niche marketing, using social media, writing a successful press release and thinking of angles to “sell” your events as “stories” to the press.
Finances and budgeting can be a real headache, but are integral to implementing and managing any curated event. In Finance-it, you will get tips and examples about applying for funding for film events. As national and local arts budgets are increasingly squeezed, being able to justify the cultural need for your event and both write about, and present, your idea to external funding bodies is essential. You will learn how to fundraise and budget for film events, including preparing proposals, pitches and sponsorship packs, as well as budgeting and financial management.
In Curate-it you will learn about theories of film curation, the processes of researching films, the types of film screening fees to expect, how to handle distributor negotiations, screening formats required for different screenings and film transport. Throughout the chapter, you will spend time researching the films you intend to screen as part of your own event. You will look for suitable titles, distributor contacts, and think about the technical formats you will need for your event.
In Analyse-it you will learn the processes of film analysis and the different lenses through which we all watch and appreciate films and television. We will use some key terms of analysis to assess on-screen representation, sound, language and more.
In Watch-it you will view a selection of films that you will go on to analyse in the next section. We have a selection of films available to watch within the app itself. Alternatively, we have partnered with streaming platforms MUBI and Argo, who have kindly provided users of Curate-It with free access to films on their sites. We have also partnered with the Scottish Documentary Institute who have provided a selection of their documentary productions.